Client
UC3 Studios
Scope of Work
Branding + Website Design
Brand Goals
Brand Goals: Modern / Minimal / Funky
UC3 Studios is an eco-friendly home décor brand creating unique, artistic pieces that bring personality into everyday spaces. Founder Dennis came to me with a dual mission: a brand that honored both his artistry and his deep commitment to sustainability — without one overshadowing the other.
Dennis's work sits at an interesting intersection — it's handcrafted and artistic, but it's also rooted in a genuine commitment to eco-conscious materials and sustainable practice. A lot of brands in this space lean so hard into one side that they lose the other. Go too artistic and the sustainability story gets buried. Go too eco-forward and the brand starts to look like every other green label on the market.
The challenge was finding a visual language that held both truths at once — earthy and grounded, but also vibrant and creative. And the website had to do more than just sell: it needed to tell the UC3 story and make every piece feel worth stopping for.
The brand identity I built for UC3 Studios draws on earthy textures and a grounded yet vibrant color palette — tones that feel pulled from the natural world without being muted or flat. The logo and visual system were designed to echo the handcrafted quality of Dennis's work, with enough versatility to carry seamlessly across packaging, print, and digital.
For the website, I took a gallery-first approach: clean layouts, generous breathing room, and a structure that lets each piece command the attention it deserves while weaving in UC3's eco-conscious mission naturally throughout. The result is a shopping experience that feels inspiring rather than transactional — the kind of site that makes you want to linger.
