Some call it a career path. For me, it felt more like a calling—quiet at first, but impossible to ignore.

It started in the middle of the 9-to-5 grind: agency deadlines, corporate meetings, and a constant sense that I was building someone else’s dream while mine sat quietly in the background, waiting.

I always had a feeling there was more—more freedom, more purpose, more creativity. I didn’t know exactly what it would look like, but I knew I wanted to work with people who lit me up. I wanted to create designs that told a story, not just filled space. And I wanted to share what I was learning with others who shared that same passion.

So I took the leap.

I left the comfort of the predictable path and started building something of my own. At first, it was messy—trial and error, late nights, figuring it out as I went. But not long after, things began to click. I found myself drawn to wellness brands—founders who cared deeply about what they were putting into the world. It was the perfect blend of my love for design and my own passion for health and mindful living.

Looking back, maybe it was all the years spent traveling—especially through Europe—that opened my eyes to the power of visual storytelling. Or maybe it was something I’ve always carried: the ability to take someone’s idea and shape it into something they can actually see. Either way, I’ve never felt more aligned.

I get to design for dream clients. I get to create art with meaning. And I get to do it in a way that still feels like me.
This is what it means to choose your own path. And I wouldn’t trade it for anything.