I had the pleasure of collaborating with The Wheyfarer, a local gourmet cheese and specialty foods shop, to bring their brand identity and website to life. Their goal was to feel elevated and gourmet — and at the same time friendly and inviting — so customers would feel excited to explore what they offer.

To hit that balance, we developed a warm, rich color palette and a modern, clean logo design that could flex across formats — from signage to web. For visual elements, we leaned into hand-drawn imagery (milk cans, florals, delicate line work) that nod to tradition and craftsmanship, while keeping the overall presentation contemporary. The combination gives a sense of quality and character.

On the website side, we translated that visual identity into an online experience that’s easy to navigate, enticing to browse, and rich with visual detail. The site showcases their curated products, tells their story, and invites people to explore the flavors and care behind the shop.

Working on The Wheyfarer was such a fulfilling project, because it gave me the chance to blend artisanal charm with polished design — and help a local business stand out in the food and specialty goods space.