I had the honor of helping Pure Hearts Pediatric Dentistry create an inviting brand voice and designing their website from the ground up. Their mission, to transform dental visits into calm, joyful experiences for children, was the guiding light throughout the entire process.

From the start, we wanted the brand to feel warm, playful, and reassuring, a space where kids feel safe and parents feel confident. I leaned into soft colors, friendly typography, and organic garden-inspired accents to evoke growth, nurture, and ease. The visuals were crafted to feel uplifting without being overly whimsical, balancing childlike wonder with a sense of professionalism.

Then came the website. I translated the brand identity into a digital experience that speaks to both parents and children. The site makes it easy to explore their services, understand what to expect, and feel comfortable even before stepping foot into the office. We focused on clear navigation, layered touches of personality (like subtle icons and soft transitions), and imagery that reflects their calm, sensory-friendly environment.

Seeing the brand and website come together has been incredibly rewarding. Pure Hearts now has a cohesive identity and an online presence that truly reflects who they are—gentle, inclusive, and full of heart.