Client
Juju's Foods
Scope of Work
Branding
Brand Goals
Kid-Friendly / Bright / Clean
Juju's Foods is a granola and health foods brand founded by Juliana — someone who pours genuine warmth and love into everything she makes. From the very first conversation, her vision was clear: a brand that felt family-friendly, playful, and full of heart. The kind of packaging you pick up off the shelf because it genuinely makes you smile.
The health food space has a tendency toward the minimal-to-the-point-of-cold — clean lines, muted palettes, clinical fonts. And while that works for some brands, it wasn't right for Juliana's. Juju's Foods is personal. It's made with love and it's meant for families!
The challenge was building an identity and packaging system that felt genuinely handmade and warm — without sacrificing the polish and shelf presence needed to compete. It had to feel homemade and professional at the same time.
The brand identity I developed for Juju's Foods leans into bright, cheerful colors, a palette that's unapologetically joyful without feeling childish. Hand-drawn illustration elements and fun typography give the whole system a from-the-heart character that reflects exactly how the food is made.
For the packaging, every detail was designed to evoke that feeling of opening something made with care, the kind of product you feel good about buying. Juliana was an incredible collaborator throughout the whole process, and seeing her reaction as the brand came to life — from first sketches through to the final packaging — is exactly the kind of moment that makes this work so rewarding.
