Client
Happy Hormone Health
Scope of Work
Branding
Brand Goals
Feminine / Minimal / Clean
Happy Hormone Health is a women's wellness brand built around one big idea: that conversations about hormones and health should feel accessible, uplifting, and even fun. Founder Tasha came in with a clear vision and the kind of collaborative energy that makes a project genuinely exciting — she knew what she wanted the brand to feel like, and trusted me to get her there.
So much of the wellness and health space defaults to the same visual language: cold, sterile, overly serious. It's the kind of aesthetic that makes people feel like they're sitting in a waiting room rather than being welcomed into a conversation. Tasha wanted something completely different — a brand that felt warm and feminine without being soft or vague, one that carried real credibility while still feeling like a friend who just gets it. The challenge was finding the visual balance between trustworthy and genuinely joyful.
The identity I built for Happy Hormone Health leans into vibrant color and abstract illustration to create something that feels alive and full of energy — the opposite of clinical. The illustration system uses organic, flowing shapes that feel body-positive and fluid without being literal, giving the brand a visual language that's distinctly its own. Paired with clean, modern typography, the result strikes exactly the balance Tasha was after: a brand that's credible enough to be taken seriously and warm enough to make women actually want to engage with it. Every decision was made in close collaboration with Tasha, which meant the final brand didn't just look great — it genuinely felt like her.
