Working on Evergreen Explorations was such a refreshing project that perfectly captured my love for nature-inspired design. The founder, Sarah, wanted a brand that evoked a sense of curiosity, adventure, and connection to the outdoors — something that would inspire people to explore with intention.

We leaned into hand-drawn illustrations and a warm, organic logo that feels grounded yet adventurous. The visual system blends forest greens, soft neutrals, and natural textures to reflect the calm and wonder of time spent in nature. Elements like pine trees, compasses, and journals add a personal, story-driven touch that ties everything together.

The final brand feels approachable, nostalgic, and full of life, just like the spirit of Evergreen Explorations itself. It’s one of those projects that reminded me why I love creating brands that tell stories and spark emotion.