Working with Allyson on her photography brand was such an amazing collaboration from start to finish. Her work is intimate, artful, and full of heart — so our goal was to build a visual identity that matched that feeling. From the outset, we leaned into organic motifs, custom illustrations, and a warm, earthy color palette. We created subtle emblem-style logos (including a mountain + nature inspired icon) and monograms (like “AB”) that could flex in different spaces. The illustrations, line icons, and patterns enhance the storytelling, they feel hand-crafted and layered to echo Allyson’s approach to capturing moments.

The final brand and website is elegant yet accessible, it gives Allyson the flexibility to present her work in a way that feels curated without ever feeling stiff. I love how all the elements work together: the logos, illustrations, colors, and textures combine to tell her story visually and emotionally. It was such a rewarding project, helping Allyson bring to life something that so beautifully supports her photography work and branding presence.